{"id":5907,"date":"2021-01-20T19:29:50","date_gmt":"2021-01-20T18:29:50","guid":{"rendered":"https:\/\/selder.com\/the-company\/"},"modified":"2022-11-22T12:01:06","modified_gmt":"2022-11-22T11:01:06","slug":"the-company","status":"publish","type":"page","link":"https:\/\/selder.com\/en\/the-company\/","title":{"rendered":"The company"},"content":{"rendered":"\n
<\/span>\"\"
\n
\n

Selder & Company<\/h1>\n\n\n\n

A family business with almost 40 years of experience in linseed oil<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n\n\n\n
\"Familjef\u00f6retaget<\/figure>
\n
<\/div>\n\n\n\n

The company<\/h2>\n\n\n\n

In the early 1980s, Mikkel Selder worked on restoring old wooden houses. He had difficulty finding oils and paints that maintained good enough quality for these old houses. This led him to start researching and developing products that would suit these purposes. In 1984 Mikkel Selder started his first business where linseed oil was the focus. Mikkel developed a refining process and colors to achieve a more sustainable and environmentally friendly result than the linseed oil paint that was on the market at the time.<\/p>\n\n\n\n

2014 startade Mikkel och hans son Atle, Selder & Company. Atle har arbetat med sin far till och fr\u00e5n hela livet och har mycket bred och djup kunskap om linolja och linoljef\u00e4rg. Fabriken ligger i Uppsala och produktionen och recepten \u00e4r de samma som 1984. Idag \u00e4r vi 6 personer i verksamheten med olika ansvarsomr\u00e5den, allt fr\u00e5n produktion och lager till orderhantering och s\u00e4lj.<\/p>\n\n\n\n

\n
Linseed Oils<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>
\n
<\/div>\n\n\n\n

Svartsj\u00f6 slott, Eker\u00f6<\/strong><\/h3>\n\n\n\n

In the early 1980s, Mikkel Selder had a job at Svartsj\u00f6 Castle on Eker\u00f6. It had then been a prison. The job consisted of reglazing window frames from the 18th century which, due to that it had been a prison, had acrylic glass. It would be reglazed with mouth-blown glass and the fittings would be protected from rust. One of the window frames was broken after a break-in and needed to be repaired. Mikkel saw, when he scraped off the paint, that the bottom and side pieces were core wood that was “fat”. He contacted an antiquarian to get an answer as to what it was treated with. The antique shop said it was barked wood and that the resin had risen. Mikkel thought it sounded unlikely because every window frame looked exactly the same. He took the broken window parts and began to investigate what they were. He boiled it in turpentine to dissolve the resin, but it didn’t work. Then he tested lye and got a secretion of fat. SP (Statens Provningsanstalt), as it was then called, said it was cotton oil or linseed oil. It was therefore linseed oil-impregnated core wood from the 18th century. Mikkel never encountered it again after that. The windows were completely intact and unaffected by moisture after all these years. This was the start of a lifelong passion.<\/p>\n\n\n\n

Selder & Company is an evidence-based company that has conducted research together with Lule\u00e5 University of Technology.<\/p>\n\n\n\n

\n
Contact Us<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
\"The<\/a>
Vi erbjuder ett helhetsutbud f\u00f6r dig som vill anv\u00e4nda de allra b\u00e4sta linoljeprodukterna f\u00f6r behandling av dina tr\u00e4-, sten- och metallytor.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
<\/span>
\n

I just want to thank you for finding the right linseed oil paint, I have tried other manufacturers but you are the best, ready cans to paint from and avoid mixing for a linseed oil base.
Thank you Selder for really good products.<\/em><\/p>\n\n\n\n

Anders Wickell<\/strong><\/p>\n\n\n\n

Happy customer<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":8630,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":2,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"class_list":["post-5907","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nThe family business with almost 40 years of experience in linseed oil - Read more<\/title>\n<meta name=\"description\" content=\"Already in 1984, we started working with linseed oil. Here you can read more about how we became experts in linseed oil and linseed oil paint.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selder.com\/en\/the-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The family business with almost 40 years of experience in linseed oil - Read more\" \/>\n<meta property=\"og:description\" content=\"Already in 1984, we started working with linseed oil. Here you can read more about how we became experts in linseed oil and linseed oil paint.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selder.com\/en\/the-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Selder och Company - Linolja\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T11:01:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/selder.com\/wp-content\/uploads\/2022\/10\/mikkel2-768x898.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"898\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/selder.com\\\/en\\\/the-company\\\/\",\"url\":\"https:\\\/\\\/selder.com\\\/en\\\/the-company\\\/\",\"name\":\"The family business with almost 40 years of experience in linseed oil - Read more\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selder.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/selder.com\\\/en\\\/the-company\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/selder.com\\\/en\\\/the-company\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/selder.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mikkel2.png\",\"datePublished\":\"2021-01-20T18:29:50+00:00\",\"dateModified\":\"2022-11-22T11:01:06+00:00\",\"description\":\"Already in 1984, we started working with linseed oil. Here you can read more about how we became experts in linseed oil and linseed oil paint.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/selder.com\\\/en\\\/the-company\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/selder.com\\\/en\\\/the-company\\\/#primaryimage\",\"url\":\"https:\\\/\\\/selder.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mikkel2.png\",\"contentUrl\":\"https:\\\/\\\/selder.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mikkel2.png\",\"width\":1203,\"height\":1407,\"caption\":\"Mikkel Selder arbetar med linolja\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/selder.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/selder.com\\\/en\\\/\",\"name\":\"Selder och Company - Linolja\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/selder.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/selder.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/selder.com\\\/en\\\/#organization\",\"name\":\"Selder & Co\",\"url\":\"https:\\\/\\\/selder.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/selder.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/selder.weblidemo.se\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/cropped-Logo_large.png\",\"contentUrl\":\"https:\\\/\\\/selder.weblidemo.se\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/cropped-Logo_large.png\",\"width\":709,\"height\":709,\"caption\":\"Selder & Co\"},\"image\":{\"@id\":\"https:\\\/\\\/selder.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The family business with almost 40 years of experience in linseed oil - Read more","description":"Already in 1984, we started working with linseed oil. Here you can read more about how we became experts in linseed oil and linseed oil paint.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/selder.com\/en\/the-company\/","og_locale":"en_US","og_type":"article","og_title":"The family business with almost 40 years of experience in linseed oil - Read more","og_description":"Already in 1984, we started working with linseed oil. Here you can read more about how we became experts in linseed oil and linseed oil paint.","og_url":"https:\/\/selder.com\/en\/the-company\/","og_site_name":"Selder och Company - Linolja","article_modified_time":"2022-11-22T11:01:06+00:00","og_image":[{"width":768,"height":898,"url":"https:\/\/selder.com\/wp-content\/uploads\/2022\/10\/mikkel2-768x898.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/selder.com\/en\/the-company\/","url":"https:\/\/selder.com\/en\/the-company\/","name":"The family business with almost 40 years of experience in linseed oil - Read more","isPartOf":{"@id":"https:\/\/selder.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/selder.com\/en\/the-company\/#primaryimage"},"image":{"@id":"https:\/\/selder.com\/en\/the-company\/#primaryimage"},"thumbnailUrl":"https:\/\/selder.com\/wp-content\/uploads\/2022\/10\/mikkel2.png","datePublished":"2021-01-20T18:29:50+00:00","dateModified":"2022-11-22T11:01:06+00:00","description":"Already in 1984, we started working with linseed oil. Here you can read more about how we became experts in linseed oil and linseed oil paint.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/selder.com\/en\/the-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/selder.com\/en\/the-company\/#primaryimage","url":"https:\/\/selder.com\/wp-content\/uploads\/2022\/10\/mikkel2.png","contentUrl":"https:\/\/selder.com\/wp-content\/uploads\/2022\/10\/mikkel2.png","width":1203,"height":1407,"caption":"Mikkel Selder arbetar med linolja"},{"@type":"WebSite","@id":"https:\/\/selder.com\/en\/#website","url":"https:\/\/selder.com\/en\/","name":"Selder och Company - Linolja","description":"","publisher":{"@id":"https:\/\/selder.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/selder.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/selder.com\/en\/#organization","name":"Selder & Co","url":"https:\/\/selder.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/selder.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/selder.weblidemo.se\/wp-content\/uploads\/2022\/09\/cropped-Logo_large.png","contentUrl":"https:\/\/selder.weblidemo.se\/wp-content\/uploads\/2022\/09\/cropped-Logo_large.png","width":709,"height":709,"caption":"Selder & Co"},"image":{"@id":"https:\/\/selder.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/selder.com\/en\/wp-json\/wp\/v2\/pages\/5907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selder.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selder.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selder.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/selder.com\/en\/wp-json\/wp\/v2\/comments?post=5907"}],"version-history":[{"count":0,"href":"https:\/\/selder.com\/en\/wp-json\/wp\/v2\/pages\/5907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selder.com\/en\/wp-json\/wp\/v2\/media\/8630"}],"wp:attachment":[{"href":"https:\/\/selder.com\/en\/wp-json\/wp\/v2\/media?parent=5907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}